It’s all about glitz and iron this weekend
at the domestic box office as “Iron Man
3″ in its soph sesh and opener “The
Great Gatsby” lead the pack with $19.8
million and $19.4 million from Friday,
respectively.
Though it’s neck-and-neck now, the gap
between the two is expected to widen
significantly by Sunday, with Disney-
Marvel’s threequel leading by about $10
million in the high $60 million range.
That said, Warner Bros.’ “Gatsby” is
wildly outperforming pre-weekend
expectations that had “Iron Man 3″
pummeling it into the $30 million range
through Sunday. It will exceed that
estimate by about $20 million. For a film
surrounded by tentpoles (Paramount
bows “Star Trek Into Darkness” next
week), and with a $100 million budget
after incentives to recoup, this frame is a
very good start.
“Iron Man 3″ will fall about 60% from its
opening weekend. Actioner has cumed
$232.2 million through Friday, bringing
its worldwide total to more than $795.6
million.
In fourth place, after Par’s “Pain and
Gain,” Lionsgate bowed Tyler Perry’s
“Peeples” Friday to $1.2 million. The
laffer, which was supported by a targeted
marketing effort aimed at African
American women for Mother’s Day, was
expected to earn an opening in the high
single digits, but it’s now looking closer
to about $4 million in three days.
Source:variety.com
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